Payments and wallets fintech HyperJar has signed a deal with Festival Republic, the Live Nation owned festival operator, to provide the UK’s leading live entertainment promoter with world-first digital vouchers for this year’s Reading & Leeds Festival. The vouchers are powered by HyperJar’s B2B technology platform, HyperLayer.
HyperJar won a competitive bid to provide a digital wallet and loyalty programme that allows and incentivises festivalgoers to top-up a spending balance in advance of an event, which can then only be spent with festival vendors. More than 200,000 people will head to Reading & Leeds Festival this year, making it the 2nd largest festival in the UK.
HyperJar’s Chief Commercial Officer, Nicola Longfield, says:
“This project is the perfect showcase for HyperLayer’s exceptional tech, and we were able to deliver exactly what the team at Festival Republic needed to a tight deadline. Our smart vouchers offer organisations a unique way to incentivise loyalty before consumers wants to spend, and then to direct where the balance can be spent – from a single store to site-wide retail units at huge events like the Reading & Leeds Festival.”
People can buy the festival smart vouchers for themselves or as a gift, both from a web-based voucher page and the free, award-winning HyperJar spending app. They are redeemed automatically when festivalgoers spend in any outlet at the events using their HyperJar debit cards.
Festival Republic Managing Director, Melvin Benn, says:
“HyperJar was the right business with the right tech to meet our brief. This is an exciting step in Festival Republic's ongoing commitment to enhancing our customer’s experience and utilising new digital platforms.”
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About HyperJar and HyperLayer
HyperJar is a London-based Fintech. It raised Series A funding of USD$24mm in 2023, one of the largest Series-A rounds for a European business that year. Its award-winning digital wallet is a brilliantly effective, visually engaging spending app with a prepaid debit card that helps people to Spend Life Well. Behind the simple idea of managing money in digital jam jars is a lot of world-first tech, offering access to all types of rewards from leading brands alongside unique tools for partitioning, planning, sharing and controlling money. The app currently has 600k+ customers and is a top-rated digital account on the major UK review and app store sites.
HyperLayer is the company’s B2B venture. It provides digital wallet tech globally to organisations who want to offer spending and other services to their customers or employees. These organisations include banks, asset managers, pension funds, merchants, and any enterprise whose clients are also spenders.
Since public launch into UK app stores in Q4 2020, HyperJar has won 14 awards for its app and proprietary technology:
- Consumer Finance Product of the Year, FStech Awards 2024
- Money Management Platform of the Year, Payments Awards 2023
- Best Mobile Payments Solution, Payments Awards 2023
- Best Consumer Payments Platform, PAY360 Awards 2023
- Best Children’s Financial Provider, British Bank Awards 2023
- Banking Tech of the Year, UK FinTech Awards 2023
- Best Use of Mobile, FStech Awards 2023
- Best Future Payments Initiative, Card & Payments Awards 2023
- Startup of the Year, UK Fintech Awards 2022
- Personal Finance Tech of the Year, UK Fintech Awards 2022
- Best Payment Industry Newcomer, Card & Payments Awards 2022
- Innovation of the Year, British Bank Awards 2022
- Highly Commended, Best Personal Finance App, British Bank Awards 2022
- Most Disruptive Payments Technology of the Year, Payments Awards 2021
- Money Management App of the Year, Payments Awards 2021
About Festival Republic
Festival Republic, part of the Live Nation Entertainment Group, is the UK’s leading festival and event promoter, boasting a portfolio of well-known brands including the country's biggest music festivals Reading & Leeds, as well as Latitude, Wireless, Wilderness, The Great Escape and Electric Picnic in Ireland. It also hosts shows at London's most iconic outdoor music venues: Finsbury Park, Crystal Palace Park and Gunnersbury Park. For details on Festival Republic and its events, visit www.festivalrepublic.com.
About Live Nation
Live Nation Entertainment is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.LiveNationEntertainment.com.
In 2019 we connected 98 million fans to 40,000 events in 42 countries. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors.
Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit http://www.livenation.com/investors.
More information: tricia.beaumont@hyperjar.com
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