HyperJar appoints ROAST and Kitty

HyperJar appoints new digital agencies to support its growth marketing
Team HyperJar
April 17, 2024
min read

The multi award-winning spending app has chosen to partner exclusively with independent sister agencies ROAST and Kitty following a competitive pitch. ROAST will carry out Search Engine Optimisation (SEO) and App Store Optimisation (ASO), while Kitty will focus on web optimisations.


The strategic collaboration between the three parties aims to drive new audiences to HyperJar, continuing the rapid growth of its active customer base. ROAST and Kitty have a proven track record delivering digital success for many financial brands and that was a contributing factor when appointing an agency.


Ilias Tsatalmpasidis, growth marketing director at HyperJar, said: “Both agencies have a fantastic blend of market knowledge and creativity, and I’m excited to see them finesse our digital strategy and online customer experience.”


John Barham, managing director at ROAST, said: “The current climate demands better financial management tools. People need more ways to feel confident about their personal finances, and more products that help. HyperJar is the stand-out app in the payments ecosystem and we’re thrilled to partner with them and continue to fuel their growth.”


Rob Knight, managing director at Kitty, continued: “As the digital payments industry continues its exponential growth, this collaboration will build an even stronger connection between HyperJar and its audiences through improved visibility, seamless navigation and optimised user experience.”






ROAST is a multi award-winning, Independent Performance Media agency which launched in early 2015. With clients including Rightmove, Experian and LEON, ROAST’s goal is simple: to increase the return on advertising spend (ROAS) for brands we work with. We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time. We extract solutions with media intelligence and data science and, along with constant experimentation, apply it where it will be most impactful. By using digital data at scale, combined with the very best industry tools and tech, we build highly successful Performance Marketing campaigns for our clients. https://weareroast.com/


About Kitty

Kitty are an award-winning Web Design & Development agency that focus on delivering user centric experiences, with a full product lifecycle approach, that drive brand performance. As part of independent digital network TIPi Group, they have in-house SEO specialists, ensuring their websites are built to deliver in every way.  https://wearekitty.com/


About HyperJar

HyperJar Ltd is a London-based Fintech. It raised Series A funding of USD$24mm in 2023, one of the largest Series-A rounds for a European business that year. Its award-winning spending app is a brilliantly effective, visually engaging way for people to manage and spend their money with a prepaid debit card, helping them to Spend Life Well. Behind the simple idea of managing money in digital jam jars is a lot of world-first tech, offering access to rewards from leading brands alongside unique tools for partitioning, planning, sharing and controlling money. The app currently has 600,000+ customers and is the top-rated digital account on the major UK review and app store sites.  


HyperLayer is the company’s B2B venture. It provides digital wallet tech globally to organisations who want to offer spending and other services to their customers or employees. These organisations include banks, asset managers, pension funds, merchants, and any enterprise whose clients are also spenders. 


Since public launch into UK app stores in |Q4 2020, HyperJar has won 15 awards for its app and proprietary technology: 


·   Consumer Finance Product of the Year, FStech Awards 2024

·   Money Management Platform of the Year, Payments Awards 2023

·   Best Mobile Payments Solution, Payments Awards 2023

·   Best Consumer Payments Platform, PAY360 Awards 2023

·   Best Children’s Financial Provider, British Bank Awards 2023 

·   Banking Tech of the Year, UK FinTech Awards 2023 

·   Best Use of Mobile, FStech Awards 2023 

·   Best Future Payments Initiative, Card & Payments Awards 2023 

·   Startup of the Year, UK Fintech Awards 2022 

·   Personal Finance Tech of the Year, UK Fintech Awards 2022 

·   Best Payment Industry Newcomer, Card & Payments Awards 2022 

·   Innovation of the Year, British Bank Awards 2022 

·   Highly Commended, Best Personal Finance App, British Bank Awards 2022 

·   Most Disruptive Payments Technology of the Year, Payments Awards 2021 

·   Money Management App of the Year, Payments Awards 2021 



Team HyperJar

Download the app today!

Download now